CAMPAIGN / TWO FILMS · 2025—2026
SberCity
00 / CHALLENGE
Change the season without losing SberCity.
Change the season and extend the visual world while preserving faces, gestures, physical contact and SberCity’s recognisable architecture.
Choosing the production method
Different scenes demanded different methods. A single “AI workflow” would have been weaker than selecting a production route shot by shot.
Live-action plates preserved performance and contact. CG and AI extended environments and selected shots. Compositing unified light, scale, focus, atmosphere and optics.
- 01
- New Year — 01:18
- 02
- Seasons — 02:29
- 03
- Two public master films
Contact starts on set.
Winter scenes were planned in two states: a clean plate and a take with practical snow. Snow mattered where hands and feet touched it. Snowman stand-in spheres gave actors volume, eyelines and support; the CG form was built around that contact.
Change the atmosphere. Keep the city.
Generated winter atmosphere and precise architecture were separate tasks. Camera and depth were tested in layers; façades and landscape against SberCity anchors. A late fir-tree continuity mismatch was corrected locally in CG, preserving the assembled panorama.
How the shot is built.
02 / FRAMES
One city. Different states.
Public campaign material. No frame is presented as a source plate or WIP.
03 / FINAL PASS
The final pass.
After assembly, faces, mask edges, depth, focus, atmosphere and grain were reviewed at full resolution.
- FACES
- MASK EDGES
- DEPTH
- FOCUS
- ATMOSPHERE
- GRAIN
- CLEANUP
- MASTER
04 / MASTERS
Two films for SberCity.
05 / PROJECT DATA
Project data.
- BRAND
- SberCity
- FILMS
- New Year / Seasons
- NEW YEAR ROLE
- AI VFX / Graphics
- SEASONS ROLE
- AI VFX / Graphics / AI scenes
- PUBLIC RUNTIMES
- 01:18 / 02:29
- DISCLOSURE
- Crew, internal version and shot counts, and model-level recipes require clearance.
NEXT / PROJECT
CORDIANTSeasonal adaptation / AI VFX↗