Magnit
Live action, graphics and VFX. Photographed performers and camera movement establish the shot; the created environment follows them.
One shot. Different methods.
Bring performance, created characters and a changed environment together while retaining the logic of the photographed shot.
Method & detail
Objekts worked across graphics, VFX and hybrid shooting. Visual development includes characters in a school corridor; the store shot has a separate environment-replacement brief built around photographed people. These are distinct production scopes. The corridor images document action and material exploration; the film is the assembled work.
People and store in a wide shot from the final film.
The camera comes from the plate.
The source video owns trajectory, timing, optics and every performer’s movement. References control only the store.
Method & detail
After the source video’s direction changed, the shot started on a frontal store view and ended above the checkout. The brief locked performers’ presence from the first frame, identity, wardrobe, gestures, occlusion and timing. Camera, perspective, focus and motion blur also came from the video. Start, end and intermediate environment references had separate roles.
Departments, signs and stock in the final composition.
Every department has its place.
The store map locks aisles, refrigerators and signs. Stock enriches the environment without changing its geometry.
Method & detail
The reconstruction brief gives the frontal reference authority over departments, refrigerators and shelves, materials, light and exact Russian signage, including suspension and department placement. Overhead and intermediate views explain the arrangement and parallax of those same objects, not a new store. Stock is department-specific: prepared food, produce, dairy, meat, frozen goods and bakery require varied packaging and believable scale rather than cloned rows. Detail must fit locked dimensions: more products cannot lengthen a refrigerator or narrow an aisle. Wide-angle curvature belongs to the projection; the refrigerator itself remains rectangular.
Plate and environment. One light.
Contact shadows, reflections and light connect the created store to live action. Revisions stay local.
Method & detail
The task is to replace studio walls, equipment and unfinished edges with a continuous environment, extending beyond the stage where necessary. The photographed checkout, people, products and their occlusions remain authoritative. Integration calls for contact shadows, bounced colour, window and practical light and floor reflections without redrawing performers. The shot requirements lock shelves, signage text and textures throughout the camera move. Overlay comparison against the source helps identify shifted boundaries and lost occlusions; the next revision changes a selected element rather than rebuilding the store. This describes the method for one shot, not a promise that every generated result matches automatically.
The character’s card construction in the final film.
Film and visual development.
A card-built character, live performers and the store come together in the advertising film. The character’s material reads through silhouette and light.
Method & detail
Development describes the character’s growth as scaling one construction: card count, order and artwork stay fixed, while connectors scale with them.
Camera elevation is separate from body growth and digital zoom; floor parallax must make it legible.
Printed characters have another motion layer: independent short animations inside rigid cards, without deforming the support or changing lettering.
These are development constraints; the published 25-second film and corridor variants are shown separately.