SmartFruits

Scope: Advertising film / product and light
Commissioned by: BeCreative
Year: 2025 / 20 sec

About the film

A twenty-second SmartFruits commercial: portrait, light-driven scenes and a final product composition. Generative production and master delivery by objekts.

Film frame: portrait in a warm light environment.

From image to product.

The portrait combines warm light, shallow depth of field and the texture of the object in hand. Light accents establish the visual language before the final packshot.

Packaging takes the lead.

The packs differ in colour, marking and imagery. In the final composition, the luminous background frames the product while keeping names and graphics visible.

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