Cordiant — Winter
- Scope
- Commercial film / visual production
- Commissioned by
- BeCreative
- Year
- 2025 / 15 sec
Before winter arrives: a seasonal Cordiant commercial. Objekts adapted it for the Russian market with product replacement. A car, winter setting and graphics form a fifteen-second message.
01
The message comes first.
Large type, snow particles and directional light trails share one perspective. The message becomes part of the movement rather than a separate title card.
02
Product in motion.
A luminous outline emphasises the car silhouette. The surface reflection connects the graphic effect to the vehicle and the space of the shot.
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