Saforelle
- Scope
- Visual effects / graphics / localisation
- Year
- 2026 / 20 sec
Russian-market localisation of a Saforelle commercial: product replacement, graphics and AI VFX inside existing material. The published version runs twenty seconds.
Preserve the film language.
The existing commercial sets the light, colour and action. Localisation works inside that language; our scope is changes to existing material, not the entire original shoot.
Move the camera. Not the pack.
Two products, a glass shelf, warm light and water behind the glass. The product composition needs to stay legible as movement enters the scene.
How the shot was developed
Development of this shot locked both products: shape, proportions, labels and position in the shared composition. Camera movement must not turn into a new viewpoint, crop a pack or make the objects move on their own.
The proposed rhythm began with a brief static hold, then a small move closer with a gentle downward tilt. Drops on the rear glass moved independently and stayed out of focus: the background brings life without competing with the product. These are development requirements; the adjacent image is a frame from the final localised version.
The product within the shot.
Hands, water and translucent packaging make product integration especially exposed. Shape, perspective and object edges must agree with the existing scene.
One backdrop. The full range.
The final packshot brings different pack shapes, sizes and colour accents into one composition. A pink backdrop continues the film’s visual language without replacing the product itself.
How the shot was developed
Development specified a soft, translucent gel texture for the background bubbles, not rigid glass. Small deformations and parallax were intended to create depth rather than turn the packshot into an effects demonstration.
The products stayed a separate, stable group: no added objects, changed silhouettes or distorted labels. This lets the surrounding environment move while the range remains recognisable. The page shows the final composition; individual generation variants are not presented as approved results.
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