Development
Set references and style rules; test the production route. Build the storyboard, shot list and timing, then define casting, locations and props.
objekts / Process
One production system
One method does not fit every shot. Choose live action, CG, graphics or generative layers per frame, with agreed sources, controls and approvals. Then edit, compositing, colour, sound and masters.
Discuss a projectBoards. Action. Camera.
Define the axis, blocking, shot sizes and camera movement. A sequence sheet helps check how the action reads from one frame to the next.
Character. Face. Styling.
Check a character in close-up, full length and within a scene. Face, wardrobe and silhouette need to work together rather than as three separate decisions.
Locations & period worlds.
Build an environment through architecture, period, detail and light. Consider it together with action and camera: the setting must support what happens, not just look convincing.
VFX & hybrid scenes.
Bring live action, CG, AI and graphics into one frame. Element replacement, environment extension and character integration need a shared perspective, scale, light and motion.
Product. Material. Movement.
Product shape, colour and texture set the frame’s requirements. Surface, light, hands and camera movement are built around those constraints, not used to alter the product for an effect.
Product. Packaging. Environment.
Packaging needs to remain recognisable in a product composition or an open environment. Light, reflections and background support the product; required marks and text cannot be left to chance in generation.
Sport. A banner within the frame.
An advertising surface needs to stay part of the scene as the viewpoint, movement and occlusions change. These sheets show a sports-frame comparison and a separate advertising integration.
How we integrate the brand
For dimensional integration, development locks the football action, pitch, players and camera path. The advertising environment changes, not the match itself. Source footage owns the movement; the brand reference defines the advertising structure.
The structure needs depth and a stable position as the camera moves. A shot shows the appropriate section, not the entire logo at any cost. Perspective, scale, light and shadows connect it to the stadium; players and pitch elements naturally occlude the advertising.
These two archive sheets show a sports-frame comparison and dimensional brand integration. They do not establish a broadcast deployment, match rights or live-processing latency. Series production, event-time data updates and films for physical DOOH screens are different briefs with separate requirements.
The route comes first.
01What must remain fixed
Product, face, architecture, brand codes, approved view, copy and legal elements become explicit approval criteria.
02What to shoot, build or generate
The route is chosen shot by shot: performance and contact may need live action, exact geometry CG, world extension generative layers, and their joins compositing.
03What to prove before scaling
A key frame or short sequence proves look, movement, continuity, difficult contact and the real cost of iteration.
04Where approval happens
Canon, method, look, difficult shots, full-size finishing and masters have separate gates. Changes are not deferred into one final review.
Four production stages
Production
Stage the action, light, camera and movement. Choose live action, generation or a hybrid for each shot; maintain character, lighting and spatial continuity between frames.
Finishing
Shape the edit and rhythm. Integrate compositing, VFX, graphics and animation; finish colour, voice, music and sound.
Delivery
Check quality and prepare masters for the agreed formats. Build campaign localizations and versions; archive the final material.
Discuss a project
Send a brief, reference or source material. Include deadlines, markets, formats and what must remain unchanged. We respond with an approach, team, stages and estimate.
salute@objekts.ai