Content production systems
One campaign. Many versions. One set of rules.
We design connected output for different products, languages and channels. Sources, brand rules and approvals stay traceable across every version.
Projects and tools, in detail
SberCity
Weather and season change; building geometry, camera movement and contact points remain shot anchors. The case contains two films and six production breakdowns.
Explore the breakdown
FAKE by objekts
A face is authored with controls, not only a description. The tool page covers head geometry, jaw changes and browser and MCP access.
Explore the breakdown
KLOTHES by objekts
Each product has sources, colours and available views. The catalogue map separates ready items from those needing a decision or more source material.
Explore the breakdownMovement. Colour. Material.
A series has visual rules as well as formats. These two separate studies explore character action and surface language; they are not versions of one campaign.
Three questions for every series
What stays fixed
Product, characters, architecture, brand language and approved masters.
What can change
Language, format, market, offer, duration, season and selected elements of the frame.
How the result is reviewed
Against approved references, versions, review points and a final full-size image check.
Boundaries of automation
In use on projects
Master assets, version control, delivery maps and production review points.
Validated through pilots
Connected image series, localisation, format scaling and reuse of approved development.
In development
More automated dependency checks and larger output sets without giving up human art direction.
A pilot starts with one bounded task.
We choose a material set, define success, timing and cost, then decide what is worth turning into a repeatable system.
A system should simplify production, not complicate the conversation.
Discuss a pilot