Transformations and impossible states
Changes of form, material, environment, season or shot state with controlled motion and attention.
AI VFX / ADVERTISING / POST
AI VFX studio
Definition
Generative AI inside a controlled VFX pipeline
objekts uses generative models when they can create a new state, transformation or scene while the finished shot still has to satisfy production requirements: product fidelity, composition, continuity, timing and campaign language.
AI VFX can be one complex shot inside an existing film, a linked sequence, an environment transformation or part of a localization workflow. Generative material is combined with graphics, compositing, CGI, edit and final QC.
Published evidence
AI VFX in released objekts work
These public case pages state the studio role and show the finished work.
Tasks
What AI VFX can solve
AI VFX for existing footage
Modify objects, environments, backgrounds and visual details inside an existing advertising master.
Product VFX
Build the effect around the product so packaging, shape and brand cues remain readable in motion.
Environment and season
Change city, interior, weather or festive state across a sequence while preserving continuity.
Graphics and localization
Combine AI VFX with graphics, copy changes, market adaptation and localized masters.
Hybrid live action / AI / CG
Combine generative layers with live action, CGI, compositing, color and conventional VFX.
Process
From shot to master
Shot breakdown
Plate or reference → locked product elements → motion → transformation boundaries → acceptance criteria.
Lookdev and test
Style frames and motion tests establish the effect before long production.
AI VFX + post
Generative material is selected, composited, combined with graphics or CGI and manually finished where needed.
QC and versions
Continuity, product, edges, textures, timing and color are checked against adjacent shots before delivery.
Control
What separates production from a random generation
Product fidelity
Shape, packaging, material, logo and locked details have to survive the effect.
Continuity
Light, lens logic, space and object state are checked against the sequence, not only the single frame.
Finish
The shot is judged after compositing, color and QC by whether it works inside the film.
Related
When the brief is larger than one VFX shot
Send a shot, edit master, effect reference or production brief. We will return a working method, control points, schedule and budget direction.