Product and packaging
Replace the product, SKU, packaging, label, markings and individual brand elements in an existing film.
07 / LOCALIZATION / VERSIONING / PRODUCT REPLACEMENT
Adaptive content
Overview
We work with existing material: change frame content, localize the film for a new market and build a versioning system for products, platforms, audiences and campaign tasks.
Before estimating, the master is broken down by shot: what can be replaced locally, where reconstruction is required and where rebuilding the scene is safer.
What we do
Production tasks
Character and scene
Replace a face or character where rights are cleared, as well as wardrobe, objects, location, background and environment details.
Season and atmosphere
Change time of day, weather, season, lighting and environmental state where the source material allows it.
Voice localization
Translation, dubbing, voice matching and lip sync for another language and market.
On-screen text
Graphics, signage, packaging, prices, currencies, offers, CTAs and legal copy.
Versions and formats
Durations, aspect ratios, alternative hooks and endings, SKUs, offers, regions and performance variants.
Process
One production system
Pre-production
References and style rules → styleframes and tests → storyboard → shot list → timing.
Production
Staging → blocking → lighting → camera and movement → AI / live action / hybrid → continuity.
Finishing
Edit → compositing → VFX → graphics and animation → color → sound → final assembly.
Delivery
QC → masters → formats → localization → versions → archive and rules for future output.
Before tax
Starting budgets
The starting figure helps define the scale. A precise estimate follows after reviewing the material, shot list, revisions and versions.
Material adaptation
from $2,550
Product + faces, 12 shots
from $9,350
Rebuild, 28 shots
from $22,600
All figures are starting estimates, shown before tax, and do not constitute a public offer. How the estimate is built →
Quality control
What affects the result
Source material
Plate quality, camera movement, motion blur, occlusions and access to clean source material determine the method.
Rights
Face, voice, character and branding replacement is performed only with the required permissions.
Version QC
Language, legal copy, packaging, currency, format and final master are checked against the market matrix.
Next
Related services
Send the master, market list and required changes. We will break the task down by shot and return with a plan, schedule and estimate.